Moving to the Rhythm of
Underground Culture
Research & Analysis
Brand Strategy
Visual Identity
Brand Architecture
Digital & Print Design
Social Media
BRIEF
Vertigo is a brand deeply rooted in underground culture, offering unique music experiences that foster community through House and Techno events. Our mission was to craft a cohesive visual identity and social media strategy that embodies Vertigo’s dedication to these genres while resonating with its target audience: a passionate and loyal clubbing community.
The essence of the project revolved around creating intimate experiences reminiscent of past eras, blending artists and crowd through long, immersive sets.
VISUAL IDENTITY
For Vertigo’s visual identity, we crafted a look that mirrors the dynamic, urban, and energetic vibe of the underground club scene. The italic logo, designed to evoke movement, visually represents the dancers on the floor, while the isotype—a geometric icon—depicts a person dancing with hands raised in celebration.
The bold red as the main color ensures instant recognition and impact, supported by off-white, black, and grey tones that bring balance and sophistication to the palette. This combination of elements creates an identity that is as striking as it is evocative of the underground culture.
SOCIAL MEDIA
The social media strategy was designed to reflect the essence of Vertigo’s events and the energy of its community. We developed a consistent, authentic voice to generate excitement for upcoming events, using vibrant visuals and storytelling to convey the brand’s core message and reinforce the feeling of belonging within the clubbing scene.
Through strategic content planning, we successfully captured the visual and emotional atmosphere of Vertigo’s events, deepening engagement with its audience.
DIGITAL & PRINT DESIGN
From posters and flyers to social media assets and video content, each piece of collateral was crafted to convey the boldness and intimacy of the Vertigo experience. We tapped into the nostalgic vibe of long DJ sets merging with the crowd, ensuring that every visual component captured the essence of the underground scene.
Whether in digital or print, the design reflects the raw energy and connection that Vertigo’s events embody, creating a cohesive visual presence that resonates with its audience.
“Humans eat, reproduce and sleep. And they Dance. It’s part of human life and it’s part of human instinct”
– The Manifesto
VERTIGO