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Branding

Naturbike

25 years of promoting conscious travel.
Intrepid Travellers. Out and Exploring.

BRAND STRATEGY
VISUAL IDENTITY

COMMUNICATION STRATEGY
WEBSITE DESIGN

Naturbike branding project goes beyond mere aesthetics; it is a holistic approach to enhancing digital experiences. We strive to create intuitive navigation, intuitive interactions, and seamless flows to our client's needs.

Collaboration is at the heart of our design process. We work closely with our clients, and this design project needed to be understanding of their unique vision. By aligning our creative solutions with their goals, we created tailored experiences that drive engagement, conversions, and ultimately, business growth.

A SCALABLE IDENTITY SYSTEM

Trying to fit the same mark simultaneously on a billboard and on a bike frame is a challenge. Naturbike identity system is designed for flexibility, consistency, and brand recognition.

We provided our client with different logo lockups to cover cover every space imaginable.

The core of this project was to provide our client with a cohesive visual identity that captured the essence of their main values: remind people to carve a pause from their busy lives to simply... go out and explore.

Take a breath.
Experience the calm.
Then choose your adventure & ride.

DIGITAL
CONTENT

The key objective of the Naturbike digital presence redesign was to create a customisable and reliable platform, shaping the new website & social media experience for each user and prioritising functions and information.

We are proud of working with engaged leaders that share our passion for getting it right. Our collaboration with Inés Medem helped bring Naturbike's website to life.