NOON Música Moderna is a collective of Andalusian artists, united to create attractive cultural experiences, where music, location and above all people are the protagonists.
RESEARCH & ANALYSIS
BRAND STRATEGY
VISUAL IDENTITY
BRAND ARCHITECTURE
WEBSITE PROTOTYPE
DIGITAL & PRINT DESIGN
SOCIAL MEDIA
The company decided that 2023 would be the year for it to make a qualitative strategic jump, with plans that included a rebrand, monthly events, updating its website, and internationalization, among other things.
Tars.Studio played a key role in this growth with a global rebranding project created to improve the brand’s positioning, as well as attract new clients, promote customer loyalty and update the brand design to meet current trends, in order to create a solid brand commensurate with the company’s size and vision.
VISUAL IDENTITY
The project set in motion a research, analysis, and strategy period that ended up covering all the companies that offer different services in the cultural promotion industry. This led to the definition of a brand concept evolved from its core value.
The project consisted of transforming the logotype through the application of a new, more modern, and more direct typography, the addition of the color “Sunset Accent” and the development of a rich graphic universe (both in terms of visual and photographic resources), as well as its application to a series of pieces that include everything from printed materials to graphic advertising, the website, associated brands, physical spaces, merchandising, motion graphics, etc
BRAND ARCHITECTURE
One of this project’s challenges consisted of organizing the different number of cultural experiences that comprise the company’s ecosystem. The idea was to do it in such a way so as to direct attention towards the NOON brand, without adversely affecting the immense value of the already up-and-running events and products.
To this end, a complete organizational system was configured.
THE EXPERIENCES ↘
The NOON ecosystem comprises several distinct elements. On one side, we have the NOON corporate brand, and on the other, a range of sub-brands, each representing a unique cultural experience such as Aerial, Mirrors, Duna, and Blast!. The corporate brand adheres to a minimalistic asset system, employing a strict color palette and corporate typography. In contrast, the sub-brands embrace a more flexible approach, primarily depicted through venue or location imagery and a variety of typographies inspired by the respective theme concepts.
For this project, it was crucial to ensure the NOON isotype remains easily recognizable, as 90% of the brand's community engages through its website and social media platforms. These new concepts maintain an on-brand yet less corporate style, preserving the core essence of the visual identity.
ONLINE PRESENCE
The project set in motion a research, analysis, and strategy period that ended up covering all the companies that offer different services in the cultural promotion industry. This led to the definition of a brand concept evolved from its core value.
The project consisted of transforming the logotype through the application of a new, more modern, and more direct typography, the addition of the color “Sunset Accent” and the development of a rich graphic universe (both in terms of visual and photographic resources), as well as its application to a series of pieces that include everything from printed materials to graphic advertising, the website, associated brands, physical spaces, merchandising, motion graphics, etc
collective experience →
We are proud of working with engaged leaders that share our passion for getting it right. Our collaboration with Pablo Ruiz (Screenwriter & Director), the Hoolistic Team (Software development) & La Grafiteca (Art Direction) helped bring NOON's identity to life.
