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Laboratorio

BrandingSocial Media
ELEVATING A SPACE FOR A DIVERSE RANGE OF VOICES, IDEAS & COMMUNITIES.

Listen to the head, but let the heart speak. Memory from the future.

DIGITAL STRATEGY
& VISUAL IDENTITY

Laboratorio is the nexus, incubator or mediator of cultural projects where social, cultural and educational commitment are the main objective.

They use innovation and creativity as instruments for this purpose, responding to the new needs provided by technology. The goal is none other than the creation of unique audiovisual cultural experiences.

"The Electro team thoroughly enjoyed the partnership and collaboration with the BASIC team. From the beginning they felt like an extension of our team and trusted partners. They quickly absorbed all of the onboarding documentation, asked smart questions, and felt like they were right up to speed with the rest of us in no time."

– Brock Weaver
Group Project Manager

Relationship

– Spectrum is a website redesign project that aimed to elevate the user experience and improve brand identity for a tech company. Our team worked closely with the client to understand their target audience, brand values, and business goals in order to create a modern and visually appealing design that would capture the attention of potential customers.

Content Strategy

– The delicate balance between purpose and product truly came to life throughout our overall content strategy for this redesign. We set out to create a central system that could not only serve as a shopping platform, but a brand initiative as well. In doing so, we were able to weave Patagonia’s passion and purpose right into each product story, and keep consumers engaged in the brand, even if they were just looking to shop.