A New Stage for a Trusted Name
RESEARCH & ANALYSIS
STRATEGY
NAMING
VISUAL IDENTITY
UX/UI DESIGN
DIGITAL & PRINT DESIGN
BRIEF
XYC™ is a music and event production company led by DJs and partners Xite & Clara. Known for crafting unforgettable atmospheres for corporate events & cultural experiences. Their work blends precision, creativity & an instinctive sense for the crowd.
As their trajectory expanded, the duo saw an opportunity to evolve their long-standing identity into a brand built for greater reach — one that could resonate on international stages while staying true to their essence.
STRATEGY
Our work with XYC™ was about redefining how the brand presents itself, connects with audiences, and grows in the long term. The strategy focused on aligning their business and creative sides under a single, scalable vision.
From their presence at live events to how they communicate with clients, every touchpoint was considered to ensure the brand feels cohesive, recognizable, and ready to expand its reach.
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01 — Brand Identity RefinementElevating XYC’s identity to deliver a distinctive and authentic presence, balancing premium refinement with raw energy. The result is a visual and verbal system that works seamlessly across formats, from stage visuals to corporate materials.
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02 — Defining the ConnectionClarifying the relationship between XYC as a business and Xite & Clara as its creative force. This meant creating a unified voice that strengthens both sides while maintaining individuality.
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03 — Expanding International ReachPositioning XYC for growth beyond Spain through targeted visibility in global markets, strategic partnerships, and brand presence in cultural hotspots.
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04 — Breaking the Club BarrierPushing beyond traditional electronic music spaces to connect with wider audiences, new cultural movements, and diverse event formats — expanding opportunities for both artistic expression and business growth.
CORE
CONCEPT
The identity captures both premium refinement and raw energy. A monochrome base ensures timeless elegance, while lime and coral accents inject vibrancy and motion. The design language takes cues from rhythm and light, balancing sharp geometry with fluid overlays to evoke crowd energy, and dynamic movement.
LOGO
The wordmark is clean and confident, designed to adapt effortlessly from large-scale event screens to small, detailed applications. Its simplicity ensures clarity, while its structure conveys stability and trust.
The isotype — an expanding “X” — represents growth, reach, and the magnetic pull of the brand. Both in concept and in form, it reflects how XYC™ amplifies every space it touches.
VISUAL SYSTEM
The visual language is built around rhythm, contrast, and precision — translating sound into form. A monochrome foundation conveys timeless elegance, while lime and coral accents inject vibrancy and energy, mirroring the intensity of live performance.
The graphic system combines fine lines, grids, and translucent overlays inspired by movement and light, creating a sense of flow across every composition. A contemporary sans serif typeface anchors the brand with clarity and confidence, while photography adds warmth and authenticity, capturing human connection and the joy of shared moments.
A NEW STAGE
The rebrand gives XYC™ a bold, distinctive identity. One that honors their roots while expanding their potential.
Today, they stand not only as exceptional DJs, but as a go-to partner for elevated, energy-filled events across Spain and beyond.
We believe in collective experience. We are proud of working with engaged leaders that share our passion for getting it right. Our collaboration with the team helped bring XYC™ to life.
Creative Direction
Eduardo Cortés
Creative Assistant
Cristina Cortés
Video Production
Pablo Ruiz (El Palomar Films)
Web Development
Chelu (StarWorks)
XYC™ Team
Clara Ferraro
Gonzalo Pina
