LOADING, PLEASE WAIT..

Inés Medem

Positioning the unique value of a personal brand in the digital market.

Inés Medem is an experienced web developer with an extensive background in product management and design. She offers tailored development solutions.

RESEARCH & ANALYSIS
BRAND STRATEGY
VISUAL IDENTITY
BRAND ARCHITECTURE
WEBSITE PROTOTYPE

Inés decided that 2024 would be the year for it to make a qualitative strategic jump, with plans that included a rebrand, updating its website, and internationalization, among other things.

She contacted us, and we immediately got down to work. starting a rebranding project created to improve the brand’s positioning, as well as attract new clients, promote customer loyalty and update the brand feel to meet current trends, in order to create a solid brand commensurate with her mission.

PERSONAL BRAND

In today's digital age, a cohesive visual identity is essential for personal branding. It creates a consistent and memorable image that helps individuals stand out in a crowded market. A strong visual identity builds trust and credibility, making it easier for others to connect with and remember you. It communicates your values, personality, and story at a glance, enhancing your professional presence and influence.

For this project in particular, we crafted a clean, minimal and sparkling identity to achieve a professional and trustful feeling on the customer.

TELLING YOUR STORY

Being yourself makes your brand more unique, as thoughtfully chosen photography showcases your true personality and values. This genuine approach helps your audience identify with you on a personal level. Inés’s brand personality has a fearless, passionate and empathetic tone. We chose to go for a confident and natural, quality and professional but minimal aesthetic.

SPARKLING FUTURE →

We also curated a playlist with some of the tracks our team listened to while bringing Inés Medem's identity to life.

Play now!