Inés Medem is an experienced web developer with an extensive background in product management and design. She offers tailored development solutions.
RESEARCH & ANALYSIS
BRAND STRATEGY
VISUAL IDENTITY
BRAND ARCHITECTURE
WEBSITE PROTOTYPE
Inés decided that 2024 would be the year for it to make a qualitative strategic jump, with plans that included a rebrand, updating its website, and internationalization, among other things.
She contacted us, and we immediately got down to work. starting a rebranding project created to improve the brand’s positioning, as well as attract new clients, promote customer loyalty and update the brand feel to meet current trends, in order to create a solid brand commensurate with her mission.
![](https://tars.studio/wp-content/uploads/2024/05/IM-Id_Card_Holder_Mockup-scaled.jpg)
PERSONAL BRAND
In today's digital age, a cohesive visual identity is essential for personal branding. It creates a consistent and memorable image that helps individuals stand out in a crowded market. A strong visual identity builds trust and credibility, making it easier for others to connect with and remember you. It communicates your values, personality, and story at a glance, enhancing your professional presence and influence.
For this project in particular, we crafted a clean, minimal and sparkling identity to achieve a professional and trustful feeling on the customer.
![](https://tars.studio/wp-content/uploads/2024/05/IM-Fence_Billboard-scaled.jpg)
![](https://tars.studio/wp-content/uploads/2024/05/IM-Business_Card_in_Office_Setting-scaled.jpg)
![](https://tars.studio/wp-content/uploads/2024/05/IM-Letterhead_with_Business_Card-scaled.jpg)
TELLING YOUR STORY
Being yourself makes your brand more unique, as thoughtfully chosen photography showcases your true personality and values. This genuine approach helps your audience identify with you on a personal level. Inés’s brand personality has a fearless, passionate and empathetic tone. We chose to go for a confident and natural, quality and professional but minimal aesthetic.
![](https://tars.studio/wp-content/uploads/2024/05/varad-murti-O0vPthodD-M-unsplash-scaled.jpg)
![](https://tars.studio/wp-content/uploads/2024/05/artem-militonian-759KSAIu6-g-unsplash.jpg)
![](https://tars.studio/wp-content/uploads/2024/05/jeremy-bishop-cmt3JdS5MC4-unsplash-scaled.jpg)
![](https://tars.studio/wp-content/uploads/2024/05/nagy-arnold-Mr46aOvJJgA-unsplash-scaled.jpg)
![](https://tars.studio/wp-content/uploads/2024/05/pierre-chatel-innocenti-pxoZSTdAzeU-unsplash-scaled.jpg)
![](https://tars.studio/wp-content/uploads/2024/05/sigmund-rWE7bTqgMJE-unsplash-scaled.jpg)
![](https://tars.studio/wp-content/uploads/2024/05/william-daigneault-xm8S8wnCcC0-unsplash-scaled.jpg)
SPARKLING FUTURE →
We also curated a playlist with some of the
tracks our team listened to while bringing Inés Medem's identity to life.
Play now!