Designed for the journey.
Discover your flow.
RESEARCH & ANALYSIS
CONCEPTUALIZATION
BRANDING
VISUAL IDENTITY
DESIGN SYSTEMS
WEBSITE DESIGN
Anina Löwe isn’t just a jewelry studio; it’s a call to reconnect with yourself. This German-based brand combines timeless design with a deeper purpose, creating handcrafted pieces that act as daily reminders of inner strength and flow.
Our task? To craft an identity that goes beyond aesthetics. It needed to be elegant yet grounded, spiritual yet accessible, premium yet personal. The goal was to shape a brand that resonates deeply with its audience, building a bridge between artistry and authenticity.
The logo system captures the harmony between Anina Löwe’s craft and the natural world. Drawing from organic shapes and clean lines, it embodies the brand’s essence: a seamless flow between elegance, individuality, and spirituality.
The visual identity brings together warmth, clarity, and natural textures, weaving a story of connection. By blending a refined warm foundation with organic earth tones, we created a palette that feels vibrant yet balanced.
Combined with timeless sans-serif typography, the design system amplifies the brand’s premium positioning while staying approachable.
collective experience →
We are proud of working with engaged leaders that share our passion for getting it right. Our collaboration with Inés Medem (Web Developer) helped bring Anina's vision to life.
