It's time to smile
and dance again
RESEARCH & ANALYSIS
CREATIVE DIRECTION
DIGITAL & PRINT DESIGN
SOCIAL MEDIA STRATEGY
BRIEF
After three years of silence, Sonidos Distintos wanted to mark its comeback with impact. The mission was twofold: re-ignite excitement within their loyal community and set the stage for the release of a new album. Our role was to define a visual and digital direction that captured both nostalgia and anticipation — a bridge between the label’s underground legacy and its renewed future.
The campaign needed to speak directly to the clubbing audience, bringing back the energy, connection, and playful mystery that had always defined Sonidos Distintos. The challenge was to create a recognizable, cohesive identity while leaving enough space for intrigue around what was coming next.
STRATEGY
We built the campaign around a glitched visual language — a deliberate upgrade of the label’s previous aesthetics. This approach carried the sense of raw experimentation Sonidos Distintos is known for, while signaling evolution and freshness.
