In the ever-changing world of live music, it’s not just about throwing great events. It’s about building something bigger—something that connects. That’s exactly what we’ve helped NOON achieve over the last 3 years.
What started as a series of niche events has grown into one of the most recognizable and respected cultural promoters in Andalucía. And at the heart of it all? A loyal and growing community that keeps showing up, again and again.
A Strategic Partnership Rooted in Purpose
When NOON first approached us, they weren’t looking for a rebrand—they were looking to build a movement. We joined forces to develop a cohesive strategy that aligned their identity with a long-term vision: elevate the electronic scene in Andalucía while staying grounded in authenticity and quality.
Through consistent branding, tailored digital content, and a strong narrative around their values, we’ve been able to bring that vision to life—and make it stick.
Organic Growth, Real Engagement
What’s emerged over time isn’t just a following—it’s a tribe. Audiences now actively seek out NOON’s events, not just for the music, but for the energy, the atmosphere, and the sense of belonging.
This growth hasn’t come through trends or algorithms. It’s the result of consistency, clarity, and emotional relevance. A brand that listens before it speaks, and gives people something to believe in.
NOON’s impact has also reached national media, with appearances on Antena 3, La Sexta, and Canal Sur, a clear sign that the cultural relevance of their work goes far beyond the dance floor.
From Local Buzz to National Spotlight
NOON’s presence has expanded not just in reach, but in relevance—positioning the brand as a cultural catalyst with a clear identity and voice. What sets NOON apart is not only the quality of its events, but the intention behind every touchpoint. From the way it communicates online to the atmosphere it cultivates offline, everything is guided by a cohesive brand strategy that puts culture, community, and experience at the center.
What was once a local reference has become a benchmark in cultural production—balancing underground credibility with mainstream visibility.
Culture is Connection
This isn’t just a following—it’s a sense of belonging. A space people return to, not just for the music, but for what it represents: energy, identity, and connection. That kind of community doesn’t happen by chance. It’s built through intentional strategy, thoughtful design, and consistent storytelling.
At Tars.Studio, we believe brands with soul—and a plan—can reshape their entire ecosystem. NOON is living proof of that.
Whether you’re starting fresh or evolving what’s already there, what matters most is clarity—knowing who you are, what you stand for, and how you show up. In a crowded landscape, the most meaningful brands are the ones that stay true to their voice and vision.
Let’s find yours — together.
Written by: Eduardo Cortés
Date: August 06th 2025
